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جاذبهی برند
, the consumer packaged goods categories), brand appeal must be stronger.
Some customers respond to brand appeal more than others.
The brand appeal needs confirma tion from others to allow the path to continue.
When the curiosity level is too low, it means that the brand appeal, although existent, is rather low.
Thus, strong brand awareness without equally strong brand appeal in those categories usually leads to nothing.
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